Performance Reports
Sales Reports
Track revenue, sales funnel outcomes, and top revenue drivers.
Sales Reports is focused on revenue performance.
Interpret carefully
Gross revenue can look strong while net revenue stays weak. Always review both together.
Key metrics
- gross revenue,
- net revenue,
- ticket revenue,
- top revenue driver.
Additional views
- sales over time,
- revenue split,
- sales conversion funnel,
- top tickets by revenue.
Filters you can use
- date range,
- selected events.
How to use this in practice
- Compare gross and net revenue.
- Identify top revenue drivers.
- Review sales funnel drop-off points.
- Update ticket and Promotions strategy accordingly.