Performance Reports
Event Reports
Measure event discovery, traffic sources, and conversion trends.
Event Reports focuses on visibility and conversion.
Use it to understand how people find your events and whether views are turning into registrations.
How to read this page
Do not optimize for views alone. Optimize for views that convert.
Key metrics
- total event impressions,
- total event views,
- tickets sold,
- overall conversion rate.
Deeper analysis available
- impressions over time,
- traffic source breakdown,
- top events by selected performance view.
Filters you can use
- date range,
- selected events.
Use filters to compare campaigns, periods, and event groups.
How to use this in practice
- Start with conversion rate and tickets sold.
- Check traffic sources that drive quality outcomes.
- Compare top events.
- Push learnings into your next Promotions cycle.