Marketing Automation
Promo Codes
Create, share, and control discount offers across eligible events.
Promo Codes helps you run discount-based conversion strategies.
| Promo-code action | Outcome |
|---|---|
| Create code | Launch a targeted offer |
| Copy/share | Distribute campaign quickly |
| Track redemptions | Measure campaign performance |
| Deactivate | Stop outdated or risky discounts |
What you can do
- create promo codes,
- copy codes for sharing,
- track total redemptions,
- deactivate outdated codes,
- manage event-scoped or broad offers (where configured).
Best uses for promo codes
- partner audiences,
- early-access offers,
- re-engagement campaigns,
- targeted conversion pushes.
Good operating practice
- Name codes clearly by campaign purpose.
- Set expiry or deactivate old offers.
- Review redemption trends weekly during active campaigns.